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Avfuel: Powering Aviation's Global Systems for Success

Avfuel is a leading independent global supplier of aviation fuel and services. Headquartered in Ann Arbor, Michigan, Avfuel connects a diverse array of aviation customers with the systems and solutions needed to attract more business and to conduct operations efficiently and effectively. Airlines, freight and cargo companies, corporate flight departments, airports and municipalities, fixed-base operators (FBOs), crop dusters, helicopters, and the military represent just some of the customer types that benefit from Avfuel’s innovative fuel and service solutions.  

Avfuel’s global network includes a fueling network of more than 3,500 worldwide locations and more than 720 Avfuel-branded FBOs throughout North America and Europe. Aircraft owners and operators benefit from solutions including less-than-retail rates on jet fuel through Avfuel Contract Fuel, international flight support and trip-planning solutions through Avplan Trip Support, and AVTRIP loyalty rewards, while FBO and airport customers have access to reliable supply, advantageous training and operational systems, marketing support, credit and financing, tax assistance, and a variety of aviation insurance coverages through Avsurance Corporation.

Avfuel is focused exclusively on aviation. We continue to solicit and incorporate the insight of pilots, flight departments, and FBOs as we add and adapt our offerings. We’re not in the business of simply selling fuel and services – we’re in the business of connecting people, companies, and cultures.

Leadership Team

Craig R. Sincock

Chairman & CEO

Craig R. Sincock acquired Avfuel Corporation in 1985. Under his leadership, the company has grown from a regional fuel supplier to its current position as a leading independent global supplier of aviation fuel and services. Sincock accomplished this growth through a strategic mix of more than 30 acquisitions (four of which were aviation divestitures from publicly-traded energy companies), internal sales growth and marketing alliances. Today, Avfuel touches virtually every aspect of the aviation industry with its innovative lineup of programs and solutions and through various subsidiary corporations. 

Avfuel currently serves more than 6,000 aviation customers at more than 3,500 worldwide locations and supplies fuel to all six major aviation consumer groups: fixed-base operators (FBOs), corporate flight departments, airlines, helicopter operators, cargo haulers and the military. Avfuel subsidiaries include Avtank, which designs, engineers, and manufactures fuel storage systems and refueling equipment; Avlease, which provides management and leasing of aviation refueling equipment; Avsurance, an aviation insurance agency capable of procuring a variety of coverages for pilots, airports, equipment manufacturers, distributors and related facilities; and Avplan, a full-service flight-planning and trip-support company.

Sincock continues to focus on further international expansion with the goal of realizing his vision to build a company that drives the connections of people, businesses, governments and cultures. 

The passion for aviation that led Sincock to purchase Avfuel is evident through his continued devotion to the company’s success as well as through his advocacy efforts. He has served on the boards of several prominent industry organizations, including the National Business Aviation Association (NBAA) and the General Aviation Manufacturers Association (GAMA), among others. Past positions include seats on the Pride Refining, Inc., Board of Directors (PRF: NYSE) and Duncan Aviation Board of Advisors. He is a member of the World Presidents’ Organization (WPO), an international organization fostering educational development and networking opportunities for company leaders. He has also been an active participant in the National Air Transportation Association (NATA), the Experimental Aircraft Association (EAA), the Aircraft Owners and Pilots Association (AOPA), and more. Additionally, Sincock is a pilot with an ATP rating and frequently pilots the company’s Falcon 2000LXS and Cessna Citation XLS+.

In 2022, Sincock’s achievements and commitment to the industry were recognized with the Kenn Ricci Lifetime Aviation Entrepreneur Award, the highest honor given at the annual Living Legends of Aviation Awards ceremony in Los Angeles. At the ceremony, Sincock was also inducted into the Living Legends of Aviation, making him one of some 100 aerospace standouts that include entrepreneurs, innovators, industry leaders, astronauts, record breakers, celebrity pilots and pilot celebrities. 

In November 2022, Sincock received the National Air Transportation Association’s (NATA) highest honor, the William A. “Bill” Ong Memorial Award. Given in memory of the association’s co-founder and first president, the award recognizes extraordinary achievement and meritorious service to the general aviation industry. 

Sincock graduated from the University of Michigan and continues to reside in Ann Arbor with his wife, Sue. The Sincocks’ philanthropic efforts extend well beyond the aviation community; they are also staunch supporters of organizations for health care and education.

C.R. Sincock, II

President

 
C.R. Sincock, II is president of Avfuel Corporation, the leading global supplier of aviation fuel and services to all major aviation consumer groups.

Established more than 50 years ago, Avfuel is core-competent in every aspect of fuel delivery, from refinery to wingtip. The company provides global access with personalized service through a fueling network of more than 3,500 locations worldwide and more than 720 branded FBOs.

In his role as president, Sincock provides executive leadership over Avfuel’s operations and performance, guiding the company’s priorities, financial health and customer-facing initiatives while supporting long-term growth and value creation for its partners.

Since joining Avfuel’s executive team in 2008, Sincock has played an integral role in shaping both short- and long-term strategy. As president, he is responsible for organizational development, setting the company’s course and sharpening the leadership team’s focus to successfully achieve company goals.

While Sincock oversees all aspects of the business, his primary focus areas include key business development and strategic partnership opportunities, merger and acquisition growth, supply and logistics, physical trading and risk management, financial strategy, and sustainable next-generation fuel solutions.

Industry Involvement

With a people-first organizational structure, Sincock maintains and develops relationships with major customer and supplier groups. He plays an active role on numerous industry boards, including the NBAA Advisory Council, and serves on the boards of directors for NATA, AIRCO, Alder Renewables and customer organizations.

Leveraging his operational expertise, Sincock also serves as president and CEO of sister company and FBO chain, Avflight. Avflight provides FBO and ground handling solutions that support business and general aviation customers, commercial carriers, cargo operators, and government customers.

Education & Interests

Sincock holds an undergraduate degree in economics from Harvard College, an MBA from Harvard Business School and a Master of Science in biotechnology from Johns Hopkins University. His experience on the energy desk at QVT Financial LP, a New York-based multi-strategy hedge fund, informs his financial mindset and strategic approach.

Outside the energy sector, Sincock is the founding investor and senior strategic advisor at Kriya Therapeutics, a leading gene therapy company developing long-lasting treatments for diabetes, vision loss and other chronic diseases. Sincock is based in Ann Arbor, Michigan, and Miami, Florida.

Joel Hirst

Executive Vice President

 
Joel Hirst, executive vice president of Avfuel Corporation, oversees the company’s critical business functions and operational initiatives on a daily basis. In this role, he helps drive supply reliability, budget performance and new customer development across the organization.

With more than 32 years at Avfuel, Hirst plays a key role in advancing the company’s strategic business objectives and operational effectiveness. 

His leadership includes a broad focus on sales and supply efforts across all divisions, as well as key financial and operational initiatives. He also maintains a particular emphasis on Avfuel’s quality assurance and equipment divisions.

Throughout his three decades with the company, Hirst has earned deep respect across the industry and is known for building strong, lasting relationships with customers, suppliers and colleagues.

An active industry participant, Hirst is a past member of NATA’s Airport Committee and NBAA’s Associate Member Advisory Council. He also has experience as an instrument-rated pilot.

Education & Experience

Hirst earned his bachelor’s degree from Western Michigan University in aviation technology and operations management in 1989, launching his aviation career immediately thereafter. Beginning as a line-service technician and later a line-service manager, he developed an early and comprehensive understanding of the fixed-base operator (FBO) business.

Prior to joining Avfuel, Hirst worked as an aviation insurance agent for AVEMCO/National Aviation Underwriters. He later joined Avfuel through its Avsurance subsidiary, where he further honed his aviation insurance expertise and sales acumen. This experience prepared him for progressive leadership roles at Avfuel, including vice president and senior vice president of sales, culminating in his promotion to executive vice president.

Today, Hirst leverages his deep understanding of FBO owners and operators to drive partner-facing initiatives with a strong emphasis on communication, customer care, reliability and personalized support. 

Hirst is based in Ann Arbor, Michigan.​

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