...According to Avfuel Vice President of Marketing Marci Ammerman, “fuel is fuel, plain and simple – meaning you have to be able to offer more than just fuel to provide real value to a customer.” This thought encapsulates the strategy behind Avfuel’s success – offer more. In Avfuel’s case, that includes supplying fuel and services to FBOs, flight departments, helicopters, major and regional airlines, freight and cargo companies and military operations – as well as trip support and a robust pilot incentive program.