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Fuelling Success: BAM talks to Avfuel Corporation's Joel Hirst, VP sales

BizAv Media / Max Raja / July 3, 2017 - Every Jet A fuel salesperson knows they are selling a commodity product with a skittish price point. To be successful in the jet fuel business, you need to be able to build a loyal customer base, one that will not easily be lured away by a one-off offer of a couple of cents’ discount per litre.

To do this, you have to provide both an excellent suite of services that wrap around your product, and a competitive price. As Joel Hirst, VP sales at Avfuel explains, these are issues Avfuel has been on top of, since the company’s president and CEO, Craig Sincock, acquired Avfuel back in 1985.

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